Use these for targeted actions you want to drive your user to do. CTAs are a powerful way to get the user’s attention, but you should use them sparingly, so they don’t lose that power. As the name implies, a CTA should be actions such as “Sign up,” “Apply” or “Submit.” 

As for the copy, feel free to get creative. This is a great way to capture a user’s attention and get them to perform an action item. Some best practices include:

  • using active voice
  • persuasive language
  • and avoiding using “gibberish” links or “click here” constructions

Read more on how to write for web.

Cyan with blue background

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sit amet augue ornare, tristique urna non, cursus diam. Suspendisse posuere ultrices lacinia. Aliquam viverra lacus ac nisl fermentum viverra. Etiam gravida quam quis faucibus tristique. Donec at egestas dolor.

Magenta with gray background

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Image, 2 links

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No image, energy lines

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No image, 1 link

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Heading

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