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Use these for targeted actions you want to drive your user to do. CTAs are a powerful way to get the user’s attention, but you should use them sparingly, so they don’t lose that power. As the name implies, a CTA should be actions such as “Sign up,” “Apply” or “Submit.” 

As for the copy, feel free to get creative. This is a great way to capture a user’s attention and get them to perform an action item. Some best practices include:

  • using active voice
  • persuasive language
  • and avoiding using “gibberish” links or “click here” constructions

Read more on how to write for web.

Cyan with blue background

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Magenta with gray background

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Image, 2 links

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No image, energy lines

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No image, 1 link

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Heading

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