Generally, it’s best to follow the name with a title: Roary Panther, professor of marketing. If it’s necessary to precede a person’s name with their academic title, do not capitalize the title: professor of marketing Roary Panther.
Do not use Dr. as a title, except when referring to a medical doctor (MD).
Use the / between add and drop always.
Refer to buildings by the names listed in the MMC map, BBC map. Abbreviations and acronyms are acceptable only when referring to a specific location within that building. When referring to the building without a specific location, spell out.
PC 421 or PC, first floor
Primera Casa was FIU’s first new building.
Buttons should always describe the action the user is taking. Use simple, persuasive language in buttons: Done, Next, OK, etc. Put your pitch in your headings and copy, not in buttons. Use title case in button copy.
Campuses and centers
FIU has two main campuses: Modesto A. Maidique Campus in West Miami-Dade County and Biscayne Bay Campus in North Miami. Use the full name on first reference with the acronym in parenthesis immediately after: (MMC) or (BBC). The acronym alone acceptable on second reference.
For spelling and style for all other locations, see the Locations page in FIU.edu.
Classes vs courses
Keep in mind the subtle differences. A class is the period of time in which students meet to learn from a given professor. A course is a set of classes or plan of study on a particular subject.
Abbreviate degrees in tabular information: BA, BFA, BS, MA, MBA, MD, MFA, PhD, etc. Everywhere else, write out all academic degrees: bachelor of, master’s in, doctorate in, bachelor’s, master’s, doctorate’s.
When necessary to refer to associate degrees (which we do not offer): associate degree, associate’s. While associate degrees do entail some degree of specialized coursework, they do not formally have a major. A student earns an associate degree, but never an associate in.
Graduate with your bachelor’s in 4 years
Students can earn a master’s in communication at the School of Communication + Journalism
Art (BFA) - Digital Arts
Bachelor of Science in Biomedical Engineering
Department and division names
Always check the website of a given department or division for proper names. Unless explicitly required by that unit, repeating department of or division of is not necessary. See Capitalization for more style guidance.
Do not use e-mail or capitalize the E. Hyperlink the email text by putting mailto: followed by the email address in the 'Link Source.' In the example below the source would read mailto:email@example.com.
Please email our office directly
Send requests via email to firstname.lastname@example.org
Abbreviation is acceptable on first use. Do not repeat the word application after FAFSA.
FIU or Florida International University
It is not necessary to spell out the full name of our university. FIU is acceptable in all uses. No periods.
Consider context when deciding to spell out or just use FIU. Is your audience current students, FIU employees or alumni? Just FIU is likely enough (and easier to read). But for audiences new to the FIU brand, Florida International University is best.
Green School vs GSIPA
Refer to the school by its full name, Steven J. Green School of International & Public Affairs, or simply the Green School – do not use GSIPA.
Where appropriate, use alt tags on images to provide a pleasant experience to users visiting our sites with the use of assuasive technologies. It’s not necessary to use them on purely decorative items, but any time an image conveys information, an alt tag is necessary. Learn more about alt-tags. Avoid using images with text as a replacement for a font.
Learn more about choosing and editing Images for the web.
Information architecture standards
In general, avoid audience segmentation for primary site navigation. Instead, group like-content in groups under logical headings: academics, about us, contact us, alumni, giving, news & events, research, etc. Segmented audience pages can be embedded in the footer or as a tertiary navigational element, with Digital Communications’ approval.
See campuses and centers.
Do not use “gibberish” links or “click here” constructions. Instead, it’s better to link a descriptive phrase that gives the user more information. This approach is also cleaner and more adaptable to user interfaces that don’t use the cliché “click,” such as assistive technologies or touch screens.
Ideally, structure your writing such that the link is at the end of the sentence.
Get the student handbook.
Get the handbook at http://someurl.com/files/handbook.pdf
Click here to get the handbook.
When referencing a major, only capitalize names of languages: a student majoring in English, a student majoring in physics. Students major in a subject, they are not their majors:
Jimmy is majoring in architecture.
Jimmy is an architecture major.
Note the use of case. Always hyperlink the text to the student portal. While not incorrect, PantherSoft is less often used to refer to the student portal. Use MyFIU to avoid confusing students. Do not use https://my.fiu.edu/ or my.fiu.edu unless necessary to indicate the exact URL.
OneStop is a single word – no spaces and the S is always capitalized. You do not need to list the full name OneStop Enrollment Services, however, you should explain what OneStop is on first reference to the organization, location on campus or website.
RA only acceptable on second reference.
The Academicworks scholarship search engine should be referred to as FIU Scholarship Search as it is throughout the Office of Scholarship website. Do not use Academicworks.
Semester vs term
Both are acceptable but semester is more widely used. Whichever you use, stay consistent in your word choice.
Student Government Association
SGA on second reference. Capitalize the formal name, but not in generic reference: Student Government Association, student government.
Student Organizations Council
SOC on second reference.
Do not underline text. Links should be the only underlined text. Using the underline can cause the user to mistake the text for a link causing confusion and frustration. Use bold or italics for emphasis instead.
Submit your application by the deadline, April 1.
You must have your student ID to attend this event.